
connected.
Welcome to Running Bear Fly Co., a one-man fly fishing outfit based in Sacramento, California. I’m Brandon 'Running Bear,' and I’m passionate about creating authentic, connection-driven fly fishing adventures that inspire a deeper appreciation for the water and its ecosystems.

The Mission
At Running Bear Fly Co., we believe that water is life. Our mission is to inspire a deeper connection to nature by making fly fishing and river ecology accessible to everyone. Through education, stewardship, and unforgettable outdoor adventures, we aim to foster appreciation for the ecosystems that sustain us and create lasting memories on the water.

the Story
Growing up, I spent countless hours fishing with my family in the diverse aquatic landscapes of the San Francisco Bay Area. These formative experiences, intertwined with the deep cultural traditions of my Afro-indigenous Genízaro heritage, instilled in me a profound respect for water and a passion for fostering an inclusive and responsible fishing community.

Why fly fishing?
On a rainy day in Oakland, California I stumbled upon a fly rod at a garage sale and decided to learn how to cast it. That moment ignited a lifelong passion for fly fishing, leading me to start Running Bear Fly Co. I believe that a day spent on the river can be a transformative experience, offering not only the thrill of fishing but also a profound connection to the environment.

The Values
Accessibility
We believe everyone should have the opportunity to enjoy the beauty and serenity of fly fishing, regardless of their background or experience level.
Education
We aim to educate our clients about river ecology and sustainable fishing practices, fostering a deeper appreciation for our natural resources.
Inclusivity
We are committed to creating a welcoming environment where all individuals feel valued and included.
Stewardship
We promote responsible fishing practices to ensure the health and sustainability of our waterways for future generations.